About McGrath Family of Dealerships

Driven by People. Built on Trust. Rooted in the Midwest.

Since 1952, McGrath has worked to create an automotive experience centered on service, integrity, and doing right by the people and communities we serve.

cbj best of corridor ribbon 2026

A Legacy That Started in 1952

What began in 1952 with H.B. McGrath’s Buick dealership in Eau Claire, Wisconsin, soon grew into something much bigger. In 1957, H.B. relocated to Cedar Rapids and opened McGrath Pontiac, beginning a long-standing tradition of serving Iowa drivers with a people-first mindset.

Over the decades, the business continued to grow through new franchises, new locations, and new generations of family leadership. Today, McGrath remains committed to creating a better dealership experience built on trust, transparency, and care.

“We’re in the people business first, the car business second.”

H.B. McGrath

HB McGrath
Years in Business
13
Vehicle Name Brands
1
Used Car Superstore
1
Powersports Dealer
Historic McGrath image or family legacy photo

Built Through Generations

The McGrath Family of Dealerships officially formed in 1991, and the company has continued to grow while staying grounded in the same principles that started it all.

From H.B. McGrath to Bruce, Pat, and Mike, and now into the fourth generation, the legacy has always been about more than selling vehicles. It is about treating people the right way, building lasting relationships, and continuing a tradition of integrity across every location.

Our Mission

  • Do the Right Thing.
  • Exceed Expectations.
  • Make a Difference.

These statements form the basis of how we conduct our daily business. Our mission helps us build long-term relationships with our customers, employees, and the communities we serve.

Our Values

These values represent what we stand for and what we consider essential to our business, our employees, and our customers.

School supply drive

Do the Right Thing

Having an honest approach to the job is a primary feature of this value. It also means leading with integrity, showing the best intentions, and being fair in every interaction with customers and coworkers alike.

salespeople

Be Humbly Confident

This value reflects a team-first mentality, strong ownership, accountability, and coachability. It means doing your part at a high level while always working toward the greater good of the whole team.

employees holding awards

Relentless Pursuit of Growth

Team members who live this value are hungry to improve, committed to personal and professional development, and motivated to make a positive difference in people’s lives.

Employee holding jeep night rubber ducks

Have Fun

Life is too short not to enjoy what you do. Having fun means bringing positive energy, enjoying the journey, and helping create a culture that makes both customers and team members feel good about being here.

See What’s Happening at McGrath!

McGrath Cares

More Than a Dealership

Supporting our communities is a core part of who we are. Through local sponsorships, events, and charitable efforts, McGrath is committed to giving back to the people and places that support us.

Learn About McGrath Cares

McGrath Cares stats

Experience the McGrath Difference

Whether you are shopping for your next vehicle, scheduling service, or learning more about our history, we invite you to see what makes McGrath a trusted name across Iowa.

Contact Us Shop Inventory


Iowa City, show Mike some love! 💙Cast your vote for Mike Huber under Salesperson in the 2026 Community’s Choice Awards. Every vote counts, and voting closes October 24!

Iowa City, show Mike some love! 💙Cast your vote for Mike Huber under Salesperson in the 2026 Community’s Choice Awards. Every vote counts, and voting closes October 24! ...

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Know a great salesperson? We do! 👏
Help us recognize Damon Koppes by voting for him under Salesperson in the 2026 Community’s Choice Awards. Voting closes October 24!

Know a great salesperson? We do! 👏
Help us recognize Damon Koppes by voting for him under Salesperson in the 2026 Community’s Choice Awards. Voting closes October 24!
...

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Iowa City, we’d love your vote! 💙💚
Cast your vote for McGrath Toyota of Iowa City under New Vehicle Dealer in the 2026 Community’s Choice Awards. Voting closes October 24!

Iowa City, we’d love your vote! 💙💚
Cast your vote for McGrath Toyota of Iowa City under New Vehicle Dealer in the 2026 Community’s Choice Awards. Voting closes October 24!
...

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A little time, a little generosity, and a whole lot of community impact. 💙💚
Through McGrath Cares, our team has already put in 389.5 volunteer hours, donated $163,575, supported 64 local events, served 76 local organizations, and helped collect and donate 4,170+ supplies to local families this year. 🫶 We’re proud to show up for the communities we call home. This is what giving back looks like. 💙

A little time, a little generosity, and a whole lot of community impact. 💙💚
Through McGrath Cares, our team has already put in 389.5 volunteer hours, donated $163,575, supported 64 local events, served 76 local organizations, and helped collect and donate 4,170+ supplies to local families this year. 🫶 We’re proud to show up for the communities we call home. This is what giving back looks like. 💙
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Upgrade your driveway with cars starting at $199/mo and SUVs at $299/mo during Halloween Madness, only at McGrath! 🍄🎨 https://bit.ly/4yt8hjY

Upgrade your driveway with cars starting at $199/mo and SUVs at $299/mo during Halloween Madness, only at McGrath! 🍄🎨 https://bit.ly/4yt8hjY ...

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Even your financial advisor would approve of this setup. We’ve got 0% financing, trucks up to 25% off, and zero payments due until after the holidays. Catch the Halloween Madness at McGrath before these deals disappear! 👻✨https://bit.ly/4yt8hjY

Even your financial advisor would approve of this setup. We’ve got 0% financing, trucks up to 25% off, and zero payments due until after the holidays. Catch the Halloween Madness at McGrath before these deals disappear! 👻✨https://bit.ly/4yt8hjY ...

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McGrath Ford Hyundai Kia has been named a CarGurus Top Rated Dealer, an award earned by fewer than 10% of dealers.

Thank you to our customers for the reviews, trust, and support that helped make this recognition possible.

McGrath Ford Hyundai Kia has been named a CarGurus Top Rated Dealer, an award earned by fewer than 10% of dealers.

Thank you to our customers for the reviews, trust, and support that helped make this recognition possible.
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