Social Media Specialist
Position has been filled. Thank you!
The McGrath Family is growing! We are excited to create this unique opportunity and are looking for a social media extraordinaire to join our team. We are going to begin meeting with qualified candidates that have a great attitude, are team-focused and team-driven, and want to wow our clients through social media.
Are You our Social Media Specialist
The ideal candidate will be a self-starter that brings his/her rock star social media marketing skills to the table and also:
- Creativity – Create, curate, and design content that is engaging and entertaining to our ideal client base.
- Budget Management and Strategy – We have a set budget allocated for promoted posts in order to get the most out of our incredible content. Experience managing social media advertising spend is desired.
- Organization & Planning – Must be able to prioritize and successfully manage multiple projects/deadlines. Plans, organizes, and schedules in an efficient, productive manner. Focuses on key priorities.
- Skies the Limit Attitude – The McGrath Family of Dealerships is growing and we plan on continuing that trend. That results in a better customer experience and growth potential for our staff.
- Follow our Mission Statement – Do The Right Thing, Exceed Expectations, and Make a Difference.
- Communication Champion – We need a person who can quickly digest conversations and ideas and turn that into a social media campaign. This person will need to be able to have difficult conversations and be able to visit our multiple departments/dealerships and get in the trenches with staff to get quality content. Being a mind reader may help as well!
- Reporting Expert – The tools to do this can be determined by the person selected, but the data will need to be compiled to see what is working and what changes need to be made. Budget Spend, reach, likes, engagement, followers, leads, website traffic and many other items will be measured.
- Teacher – We would like some of our 600 other employees assist with social media content and ideas, but they will need to be educated and recruited on why it matters and how to do it.
- Education – Associates/ Bachelor’s degree in marketing or communications and/or minimum of 1 year of professional experience extensively working with social media is required.
In this role you’ll be tasked with creating and executing social media content and identifying new social media trends to increase engagement with the online social audience. Must have superior time management and writing skills, exquisite attention to detail and, a deep knowledge of the social media sphere including Facebook, Twitter, Snapchat, Instagram and a few others. The candidate selected will be responsible for managing the social media advertising spend and strategize to spend that budget in the most effective and efficient way.
Responsibilities
Due to the responsibilities of this role, it is essential that this position be filled on a full-time basis only and will not be able to perform this position remotely or from home.
- Lead the development of digital focused media plans through strategy, execution, budget allocation, and scheduling.
- Execute digital media plans, reports, and recaps.
- Research, gather, and analyze relevant information to create campaigns.
- Manage projects in collaboration with a variety of internal team members.
- Collaborate with other departments
- Maintain monthly budgets on a per client/per campaign basis.
- Assist and work with Web Content Team
- Experience in buying and planning digital media
- Excellent writing, presentation, and communication skills.
- Excellent organizational skills with the ability to handle and prioritize multiple projects at once.
- Advanced knowledge of Facebook, Twitter, and Instagram