About McGrath Family of Dealerships

Driven by People. Built on Trust. Rooted in the Midwest.

Since 1952, McGrath has worked to create an automotive experience centered on service, integrity, and doing right by the people and communities we serve.

A Legacy That Started in 1952

What began in 1952 with H.B. McGrath’s Buick dealership in Eau Claire, Wisconsin, soon grew into something much bigger. In 1957, H.B. relocated to Cedar Rapids and opened McGrath Pontiac, beginning a long-standing tradition of serving Iowa drivers with a people-first mindset.

Over the decades, the business continued to grow through new franchises, new locations, and new generations of family leadership. Today, McGrath remains committed to creating a better dealership experience built on trust, transparency, and care.

“We’re in the people business first, the car business second.”

H.B. McGrath

HB McGrath
Years in Business
13
Vehicle Name Brands
1
Used Car Superstore
1
Powersports Dealer
Historic McGrath image or family legacy photo

Built Through Generations

The McGrath Family of Dealerships officially formed in 1991, and the company has continued to grow while staying grounded in the same principles that started it all.

From H.B. McGrath to Bruce, Pat, and Mike, and now into the fourth generation, the legacy has always been about more than selling vehicles. It is about treating people the right way, building lasting relationships, and continuing a tradition of integrity across every location.

Our Mission

  • Do the Right Thing.
  • Exceed Expectations.
  • Make a Difference.

These statements form the basis of how we conduct our daily business. Our mission helps us build long-term relationships with our customers, employees, and the communities we serve.

Our Values

These values represent what we stand for and what we consider essential to our business, our employees, and our customers.

School supply drive

Do the Right Thing

Having an honest approach to the job is a primary feature of this value. It also means leading with integrity, showing the best intentions, and being fair in every interaction with customers and coworkers alike.

salespeople

Be Humbly Confident

This value reflects a team-first mentality, strong ownership, accountability, and coachability. It means doing your part at a high level while always working toward the greater good of the whole team.

employees holding awards

Relentless Pursuit of Growth

Team members who live this value are hungry to improve, committed to personal and professional development, and motivated to make a positive difference in people’s lives.

Employee holding jeep night rubber ducks

Have Fun

Life is too short not to enjoy what you do. Having fun means bringing positive energy, enjoying the journey, and helping create a culture that makes both customers and team members feel good about being here.

See What’s Happening at McGrath!

McGrath Cares

More Than a Dealership

Supporting our communities is a core part of who we are. Through local sponsorships, events, and charitable efforts, McGrath is committed to giving back to the people and places that support us.

Learn About McGrath Cares

McGrath Cares stats

Experience the McGrath Difference

Whether you are shopping for your next vehicle, scheduling service, or learning more about our history, we invite you to see what makes McGrath a trusted name across Iowa.

Contact Us Shop Inventory


Bigfoot has been spotted, and he's heading to McGrath Ford. The first-ever McGrath Bronco Takeover is happening Thursday, July 16, 2026, from 5:00 PM to 8:00 PM. 

Whether you drive a classic model or a brand-new build, come out to show off your truck, vote for your favorites, and win prizes. Admission is completely free, and the evening features complimentary food, ice cream, and plenty of family-friendly fun. 

Visit the link in our bio to RSVP and register your vehicle today: https://bit.ly/43DrbqP

Bigfoot has been spotted, and he`s heading to McGrath Ford. The first-ever McGrath Bronco Takeover is happening Thursday, July 16, 2026, from 5:00 PM to 8:00 PM.

Whether you drive a classic model or a brand-new build, come out to show off your truck, vote for your favorites, and win prizes. Admission is completely free, and the evening features complimentary food, ice cream, and plenty of family-friendly fun.

Visit the link in our bio to RSVP and register your vehicle today: https://bit.ly/43DrbqP
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Fast is one thing. Supra fast is something else.

With 382 horsepower, sharp handling, and Toyota performance DNA, the Toyota Supra is built for drivers who want more than just a way to get from point A to point B.

Come see it for yourself at McGrath Toyota of Iowa City.

Fast is one thing. Supra fast is something else.

With 382 horsepower, sharp handling, and Toyota performance DNA, the Toyota Supra is built for drivers who want more than just a way to get from point A to point B.

Come see it for yourself at McGrath Toyota of Iowa City.
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Model is 5'11 for reference 🫡

Model is 5`11 for reference 🫡 ...

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🍀 McGrath is proud to support Fish-O-Rama, benefiting Boys & Girls Club of the Corridor! 🎣
Join us at Robbins Lake on Aug. 1 & Aug. 2 for a weekend of fishing fun, all for a great cause.
And while you're at it, grab your Ranger Raffle tickets for a chance to win a Polaris Ranger 500 and trailer! 🎟️
🔗 Tickets: bgccr.org/ranger-raffle-tickets

Learn more: bgccr.org

🍀 McGrath is proud to support Fish-O-Rama, benefiting Boys & Girls Club of the Corridor! 🎣
Join us at Robbins Lake on Aug. 1 & Aug. 2 for a weekend of fishing fun, all for a great cause.
And while you`re at it, grab your Ranger Raffle tickets for a chance to win a Polaris Ranger 500 and trailer! 🎟️
🔗 Tickets: bgccr.org/ranger-raffle-tickets

Learn more: bgccr.org
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